They cut in the sugar, the fat and the salt are sweetened!
- Thursday May 14,2009 05:09 PM
- By iorgu
- In Nutrition
Facing the epidemic of obesity which threatens Frenchmen seriously, the industrialists follow the governmental campaign and work at lightening their products in sugar, in fat and in salt. A job which is not made in one day… Meeting with Nestlé and Mark Landmark.
As part of the National Programme Nutrition Health 2 (PNNS2), the French government asked the agroindustrial industrialists to see again the nutritional composition of their products while conjugating health and pleasure of eating. Some industrialists had already worked on the improvement of their products. ‘A firm as Nestlé whose nutritional requirement is in the middle of development for a long time gave, from 2000, a touch on the accelerator on the reductions of sugar, of fats and of salt and on increase in fruits and vegetables’, explains Brigitte Laurent-Langevin, head of the nutrition Nestlé France. To act on the prevention of obesity, Nestlé works on all products although the type of optimisation is not the same.
Diminish gently
For nine years, the content of salt in soups Maggi was diminished by 25 % on all the products between 2000 and 2008. It is necessary to revise on recipes, to play on spices. It is a true formulation. A hard job because if it is easier to intervene when a product is new, to change a habitual product is more delicate. The consumer does not like to change. ‘We reduced the salt progressively because it is necessary to make sure that the product continues being accepted by the consumer’, specifies Brigitte Laurent-Langevin. The security aspect also is to take into account notably for meat products. To diminish the salt too much in bacon cubes (-25 %) or ham (-10 %) should not prevent from continuing assuring the health quality of products without conservatives and additional additives since fall also concerns them, the will of the consumers being to go towards more of naturality.
Initiative Landmark
‘In 2008, Mark Landmark launched into a large programme: improve the nutritional quality of its 3 500 products, diminish the content of sugar, in fat and salt. A job envisaged over three years which asks for validation inside, for a dialogue with the suppliers, of sensory tests. It is not a question of replacing the sugar with the fat and the product must remain allowable and give pleasure to the consumer. Considering the serious problems of infantile obesity, priority was put on the products which are intended for them’, explains Josée Coutier, nutritionist. Fall concerns brioches therefore (Bite of Day), cereals (-15 %), dairy products and notably yoghurts to drink Delisse (-10 %), drinks were sweetened in the tea, very appreciated by the children. ‘They are particularly to watch because they do not answer the same signals of satiety as a food. With them, it is possible to ingest a big number of calories. ‘Their content of sugar was reduced from 15 to 20 %. Stewed fruits should be, they too seen again in fall side sweetens. Some products made the object of a reduction of sugar, but the packing still does not point it out for the very good reason that, in an environmental worry, it is necessary to sell the supplies of packing. Many sweet products should be reviewed ongoing on 2009, but cooked dishes are also part of the list of priorities.